Project for Ahmad Ibrahim Primary School

This project was done for Ahmad Ibrahim Primary School to update their Marketing Collaterals for their new website. It was completed in February 2021, with photos and a 10 second teaser as deliverables.

One of our key obstacles was working around Covid19 restrictions, planning the photography shoot with social distancing in mind, always having to ensure masks are worn by all parties involved, and constantly maintaining at least 1 metre social distancing when filming, and exercising extra precaution as it is a Primary school with plenty of children moving around and having parents and teachers who were worried about their children amid the current pandemic.

Another obstacle we faced was that children 12 years and below were normally not used to being in front of a camera, especially with regards to proper posing. Young children have much shorter attention span, and they get frustrated at times, hence it was much harder to get the ideal shots, and we were also working with time limitations due to their schedule.

Our photographers overcame this challenge by constantly encouraging the children, joking with them, creating a more comfortable atmosphere and if the children were still unable to pose properly after that, we worked with the teachers to have other children as screen talents on standby.

We learnt that having a close working relationship with clients, experience and forecasting the problems that may be encountered can to prevent the shortcomings we anticipated.

The client benefitted by being able to meet the deadline set, and have all the marketing collaterals uploaded to their new website in time.

Final Video Output: https://vimeo.com/manage/videos/522200389