Pen Cai Social Media Project

This client contacted us on the last week of January 2021 and requested for a hero shot for their Chinese New Year Pen Cai promotion by 1st February 2021.

Firstly, we needed to manage their expectations with the tight deadline, and going through the details on what to include in the hero shot visual, item by item as well as getting into agreement with the client during this process.

Additionally, we needed to work around Covid19 restrictions. With the tight deadline, and the Covid19 restrictions, the client was unable to be on site with us during the physical shoot, so we sought approval on the arrangement of the dishes and props via a video live-stream so they can see and comment on the shoot in real-time.

Management of the expectations of clients, especially for projects with such tight deadlines is one of the most important aspects of contributing to project success. Adopting new technologies and thinking out of the box has become crucial in the Covid19 era.

Our client was delighted, being able to launch their promotion within their targeted deadline.